Show sponsors offer producers certain gifts they can offer to their audience. The simplest way to give these to listeners/viewers is to run an SMS vote or contest, and choose the fastest replies, or randomly select the winners, through our specialized software for interactive SMS Marketing. The cost of the SMS for the consumer can be such that you can cover the cost of buying the gifts offered.
Viewers or listeners often want to participate in a live show by stating their opinion about specific issues being discussed. SMS is an ideal medium for this type of communication as it allows you to follow your show flow and mention the most interesting messages live.
Incoming messages are to-the-point as there is a character limit on their message, while also making this a cheap interaction method for the participant (usually standard network charge).
Using SMS allows you to respond to many participants’ views in the same time it would have taken you for one on-air call.
SMS is ideal for radio show song requests, or video clip requests for TV shows. It allows you to filter the songs you will play with faster response times to requests, while at the same time keeping a relevant anonymity that makes it easier to decline requests.
Turn your show into a live, on-air chat room by reading out listeners or viewers SMS messages. Ideal for dating / social networking type of services, where participants meet or flirt with new people using SMS messages.
Sponsored Events such as music concerts or live music shows are ideal for Bluetooth proximity marketing campaigns. All attendees have to do is turn on their Bluetooth, in order to receive free promotional multimedia material from the band or artist they’ve come to watch live, e.g. their latest hit single as an MP3 or ringtone. This is content they already want, so everyone can benefit. You, as the sponsor, build up your brand name as the provider of the free service, the artist gains in popularity, by having their song on fans’ mobile phones, and the fans love getting such a quality freebie.
Send mobile calendar invites to your listeners or viewers for sponsored events (e.g. live matches / music). E.g. ‘Watch Real – Barcelona live tonight at 21:00. Add to calendar?’ If the recipient accepts, the phone will trigger an alarm e.g. an hour before the event.
