Install Bluevibe Hotspots in key areas of your store/shopping mall and track consumers using anonymous Bluetooth IDs – meaning you don’t need permission, as this isn't private data. Plot typical consumer visits, spot high-traffic areas, find most-visited stores / shop areas (e.g. jeans section), and identify consumer movement patterns: transparently - anonymously - seamlessly.
When it’s near closing time, and you’ve just not sold enough, or have products that need to be sold ‘today’, send your customers or people passing-by outside your store special ‘last minute’ promotions, to invite them in-store. Take advantage of the unique live promotion possibilities of our proximity marketing software to sell out, even on low-traffic days.
For consumers looking for specific shops, it is always useful to have a Shopping Mall Map. Traditionally you would find these up in walls or in information stands, but our proximity marketing system allows you to take them mobile! Dynamically update information (such as new shops) without needing to re-print the maps / leaflets / etc. Consumers no longer have to find a map to find where they are – it’s right there, in the palm of their hand! And it can also contain specific store information, opening/closing times, current offers, etc.
Think of a promotion that will get many of your customers in-store and send it to passers-by mobile phones. Anyone passing outside your phone, with Bluetooth turned on, will get asked to receive your promotion (similar to being handed a leaflet) and see your offer on their phone. Make it worth it for them and see footfalls increase. And all this with the ability to monitor and adapt your promotional campaigns on-the-fly, no leaflet printing costs, and no promotional staff costs.
Cut down on the printing costs of traditional leaflets, by making them digital! The mLeaflet is an electronic leaflet especially designed for mobile phones, that is installed on the device, and is always on hand for the consumer to look up (e.g. to order out, take a look at your menu, or find your reservations phone number).
