Install Bluevibe Hotspots in key areas of your hotel and track customers using anonymous Bluetooth IDs – meaning you don’t need permission, as this isn't private data. Plot typical customer visits, spot high-traffic areas, find most-visited hotel areas (e.g. bar / restaurant), and identify customer movement patterns: transparently - anonymously - seamlessly.
Cut down on the printing costs of traditional leaflets, by making them digital! The mLeaflet is an electronic leaflet especially designed for mobile phones, that is installed on the device, and is always on hand for the consumer to look up. Hotels can use mLeaflets for different types of information:
- Services, (list all your services, so your guests know all the different things they can do)
- Prices, (so that guests can discretely retrieve cost of accessing each service)
- Events, (use mobile calendar reminders to remind guests about events that interest them)
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost! You may also send via SMS a map with directives on how to reach your hotel!
A very exciting service that mobile marketing can put on the table for hotels, is room service on guests’ mobile phones. When your guests want to order breakfast, they would simply take out your phone, have a look at the menu, and place their order using their very own mobile phone, sat in bed, drooling over the mouth-watering pictures of the breakfast dishes stored within the mobile application. Next thing they know their room door rings. 'Room service'...
For business executives, or the everyday guest who owns some stocks, hotels can offer an icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests' mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.