Build a mobile number database by using promoters to collect attendees’ mobile phone numbers. Then, whenever you are running a relevant event, send out an invite via SMS that reaches your audience in a timely, direct and personal fashion. They feel valued you’ve reminded them their favourite artist is back in town, and you have a better chance of a larger attendance. Much lower cost than printing and handing out leaflets. Much more targeted audience, with a substantially higher conversion rate.
Events such as music concerts or live music shows are ideal for Bluetooth proximity marketing campaigns. All attendees have to do is turn on their Bluetooth, in order to receive free promotional multimedia material from the band or artist they’ve come to watch live, e.g. their latest hit single as an MP3 or ringtone. This is content they already want, so everyone can benefit. You, as the sponsor, build up your brand name as the provider of the free service, the artist gains in popularity, by having their song on fans’ mobile phones, and the fans love getting such quality freebies.
Send mobile calendar invites to consumers in local town squares, shopping malls, etc. for events you’re organizing (e.g. live matches / music). E.g. ‘Watch Madonna live this Sunday at 21:00. Tickets from 20euro, available at . . . . . . Add to calendar?’ If the recipient accepts, the phone will trigger an alarm e.g. 3 hours before the event.