Heraklion, Greece, December 13, 2010 – Cytech Ltd., the Greek mobile marketing software providers, released earlier today the latest version of its online SMS Marketing Platform (SMSP), version 4.4, including improvements such as improved support for Ad-Sponsored reply messages, as well as an advanced mechanism that recognizes returning participants in a service and correctly routes their messages, even if they forget to insert the service keyword.Ad-Sponsored Replies
The latest release contains now intuitive support for incorporating messages from your sponsor directly into all reply SMS to your service participants. This allows e.g. radio stations to provide an additional advertising channel to their sponsors, as they can now have their brand name inserted at the end of each SMS reply to a participant’s mobile phone.
“Forgotten Keyword” Detection
SMSP v4.4 now contains a brand new mechanism for detecting SMS messages where mobile users have forgotten to insert the correct keyword – resulting to the SMS being routed to a different service, and thus the user receiving the wrong response message.
This is a new option available to Service Providers, which allows them to keep track of mobile users incoming messages, so that when a subsequent SMS arrives from the same mobile phone, within a specific time interval, but without the original keyword inserted in the first message, it is routed back to the original service, minimizing ‘error’ messages and improving thus the user experience.
Mr. Antoniades, CEO of Cytech Ltd., comments regarding this feature: “A lot of our clients, as service providers, have experienced many of their participants sending in multiple SMS in such services as our SMS Opinion service, where users participate in a live dialogue with the service provider. Often, in the second, or other subsequent messages the user forgot to insert the original keyword, and had to send an additional message, at an extra charge – which was obviously annoying to them. Based on our customers’ feedback, we recognized the need for such a mechanism and implemented it in order to improve our customers’ quality of service, and – ultimately – their customers’ experience”.
The SMS Marketing Platform by Cytech Ltd. is available as a Software as a Service (SaaS) solution, ensuring peace of mind and smooth operation, based on the 9 years of experience Cytech Ltd. has in the SMS Marketing field. In addition, it is also available to license independently. In both cases, Cytech Ltd. offers custom development and software customization to ensure the SMS Platform is tailored to each customer’s needs.
About Cytech Ltd.
Cytech Ltd. is a mobile applications and solutions provider that applies innovative technology to solve today’s business challenges and create opportunities. The company provides clients with mobile expertise to assist in developing specific objectives and achieving them.
It is a one-stop mobile marketing powerhouse, with complete solutions for bluetooth / proximity marketing, SMS marketing campaigns, bulk SMS, or any other type of event marketing.
