Veneti Food Hall chose Bluevibe, Cytech's Bluetooth Advertising Solution, in order to send multimedia promotional messages directly to its customers' mobile phones.
Veneti Food Hall in Ampelokipous became the first to utilize mobile marketing in order to enhance the customers' attention. The mobile campaign started during the Easter period. Using the Bluetooth technology, mobile offers were sent to customers' mobile phones which provided information of all the special Easter products and offers. In addition smartphone users are connected to Veneti's WIFi zone and get the same offer at their mobile browsers.
The mobile campaign continues to run with great success after the Easter period informing customers for Veneti's Food Hall everyday special deals and offers. Till now more than 500 visitors have been contacted via Bluetooth and the WiFi offer has been visited more than 1.000 times. The overall results of the mobile campaign will be announced after the end of the promotional period.
Customers are prompted to turn on their Bluetooth or connect to Veneti's WiFi zone as they arrive near the hall by the use of a poster that makes them aware through their mobile phones about the offers they could receive. In addition, other promotional media, like floor stickers and stands, have been used in order customers to be urged to activate their Bluetooth.
Mr. Antoniadis, CEO of Cytech Ltd. commented on this new release: "We are very satisfied to note that new marketing tools like Cytech's Bluevibe marketing solution are now used within the Greek marketplace. Nowadays that the traditional marketing promotions, such as leaflets, have gone mobile, we are proud that we can provide our customers with such a cost-effective solution, making the switch to our system much smoother and besides is very attractive to the customer. We are looking forward for more collaborations in the near future."
About Cytech Ltd.
Cytech Ltd. is a mobile applications and mobile marketing solutions provider with an international customer base. Based on its 10-year experience in the field of mobile marketing, the company provides consulting services in mobile marketing and develops its own software solutions which it customizes to the individual customer’s needs.
About Veneti Food Hall
Veneti's Food Hall are members of Veneti's company that started its operations in 1948 and since then the company leads in the field of manufacturing and disposal of bread and pastry products having developed a network of 54 market outlets. Veneti's Food Hall offer at competitive prices, comprehensive dietary recommendations that meet the needs of consumers throughout the day, including breakfast, coffee, Veneti's products, sweets and homemade food from Greek and Mediterranean cuisine.